Personalisation
- Unique results, based on individual buying activity, are shown for both “search” and “substitutions”.
- If a customer orders a product that has recently had fulfilment issues, our system pro-actively suggests personalised “substitutes” that are pre-confirmed as a preferred backup.
Recommendation
Our proprietary algorithms leverage a range of variables including shopping history, frequency, recency etc. to subtly influence consumer behaviour based on thousand of similar consumers. Our algorithms have been developed by the same team that power Amazon’s personalisation and recommendation engines. These engines can be integrated with your existing front end solution.
Promotion Campaigns
We segment the customer base in real time, based on multiple parameters that combine the actions & needs of the consumer with their location to identify the most promising coupons / offers.
Loyalty
Which can be delivered across multiple venues as part of a loyalty program administered by ZopSmart or integrated with your existing administrator.
